Big Data - Strategy 4 Growth

Big Data

While the concept of Big Data is still relatively new the underlying challenges are not. Big Data is concerned with data that cannot be managed or analysed with traditional systems. Data is growing an exponential rate with in excess of 2,000 petabytes of data being created every day, and it is estimated that 90% of all global data was created in the last two years alone. We Are Social report the following global statistics as of Jan-15.In 2014 we saw the following milestones being reached:

  • Worldwide social media users exceeded 2 billion
  • Worldwide penetration of mobile phones passed 50%
  • The number of global internet users passed 3 billion
  • The number of active mobile connections surpassed the total world

Social media continues to with active user accounts close to 1/3 of the global population.

Source – We Are Social (Jan-15) –