Facts and Figures - Strategy 4 Growth

Facts and Figures

Deloitte’s Fast 50 Growth Companies in 2015

These are the to 10:

Company Sector Region Growth rate
1 WorldRemit Software London 20385%
Online money transfer service
2 Skyscape Cloud Services Communications South West 13391%
Cloud solutions specifically designed to meet the needs of the UK public sector
3 Secret Escapes Media London 7818%
Online reduced-cost luxury holiday retailer
4 Grove Group Communications London 6649%
Cloud solutions provider
5 Kimble Software London 5127%
Professional services business performance software developer
6 FanDuel Media Scotland 4632%
Online fantasy sports
7 LMAX Exchange Software London 2894%
Multilateral Trading Facility for Foreign Exchange
8 Funding Circle Software London 2491%
Online marketplace for business loans
9 Touchnote Software London 2312%
Postcard-sending service
10 RateSetter Software London 2199%
Online marketplace for business loans

Big Data – While the concept of Big Data is still relatively new the underlying challenges are not. Big Data is concerned with data that cannot be managed or analysed with traditional systems. Data is growing an exponential rate with in excess of 2,000 petabytes of data being created every day, and it is estimated that 90% of all global data was created in the last two years alone. We Are Social report the following global statistics as of Jan-15


In 2014 we saw the following milestones being reached:

  • Worldwide social media users exceeded 2 billion
  • Worldwide penetration of mobile phones passed 50%
  • The number of global internet users passed 3 billion
  • The number of active mobile connections surpassed the total world

Social media continues to with active user accounts close to 1/3 of the global population:


Mobile data growth:


E-Commerce – The United Kingdom leads in terms of active online shoppers followed by Germany and South Korea:


Mobile commerce is also gaining momentum:


Source – We Are Social (Jan-15) – http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/

Compliance / Data Security – in January 2015 US insurance firm Premera Blue Cross announced its IT systems were hacked and the financial and medical records of 11 million customers being exposed. Hackers have also accessed data, such as names, dates of birth, addresses, social security numbers, phone numbers and employment history of up to 80 million customers and employees at US insurance company Anthem.

Gartner – CIOs are not prepared for the data-driven economy and must revise their approach according to Gartner IT leaders and change focus from technology to business outcomes. Organisations need a chief data officer to managed information assets appropriately and rather than focusing on internal data business need to provide access to cloud based assets as well, since that 50% of business data now resides in the cloud.

According to Gartner CIOs need to embrace the democratisation of data from a compliance point of view, arguing that only 5% of data needs to centrally governed and controlled with 95% devolved to business users

Source –Gartner 2015

Retail – Sainsbury’s invests in customer-facing technology to improve shoppers’ experience, introducing consumers to digital technology, e.g. self-service check-outs and online shopping. Sainsbury’s strategy is to be there for their customers physically as well as in their pockets, on mobile phones and apps.

Source – Computer Weekly 2015

Strategy – Strategy execution trends for 2015. Real time interaction is now a reality for many businesses and the rate of change as well as the required speed to respond are forever increasing.

  • Real-time strategy execution – this is all about building in flexibility into the strategy and the business alike to remain agile in a fast moving market place. Running different projects ij parallel to be able to respond quickly to competitive threats or changing market demands
  • Real-time indicators – rather than solely relying on historic data and indicators businesses need to be able to take current real-time indicators into consideration as well
  • Ensuring IT is aligned with the business – IT has the ability to act as a business transformation agent and advise the business, offering flexibility and accelerate strategic execution
  • More strategic execution and less strategic planning – many business are shifting emphasis from strategic planning to execution to be able to flexibly respond to changing customer and market needs. Successful businesses regard the future as a possibility, change as an opportunity and their strategy as the journey towards it.


Statistics – Cisco have released the following stats and thoughts in their paper The Zettabyte Era—Trends and Analysis (May-15):

• Global IP traffic has increased fivefold over the past five years, and will increase threefold over the next five years. Overall, IP traffic will grow at a compound annual growth rate (CAGR) of 23 percent from 2014 to 2019. By 2016, global IP traffic will reach 1.1 zettabytes per year, or 88.4 exabytes (nearly one billion gigabytes) per month. By 2019, global IP traffic will reach 2.0 zettabytes per year.
• Two-thirds of all IP traffic will originate with non-PC devices by 2019. In 2014, only 40 percent of total IP traffic originated with non-PC devices, but by 2019 the non-PC share of total IP traffic will grow to 67 percent. PC-originated traffic will grow at a CAGR of 9 percent, and TVs, tablets, smartphones, and machine-to-machine (M2M) modules will have traffic growth rates of 17 percent, 65 percent, 62 percent, and 71 percent respectively.
• Traffic from wireless and mobile devices will exceed traffic from wired devices by 2016. By 2016, wired devices will account for 47 percent of IP traffic, and Wi-Fi and mobile devices will account for 53 percent of IP traffic. In 2014, wired devices accounted for the majority of IP traffic, at 54 percent.
• Global Internet traffic in 2019 will be equivalent to 66 times the volume of the entire global Internet in 2005. Globally, Internet traffic will reach 37 gigabytes (GB) per capita by 2019, up from 15.5 GB per capita in 2014.
• The number of devices connected to IP networks will be more than three times the global population by 2019.
• Broadband speeds will more than double by 2019. By 2019, global fixed broadband speeds will reach 42.5 Mbps, up from 20.3 Mbps in 2014.
• Total Internet traffic has experienced dramatic growth in the past two decades. More than 20 years ago, in 1992, global Internet networks carried approximately 100 GB of traffic per day. Ten years later, in 2002, global Internet traffic amounted to 100 gigabytes per second (GBps). In 2014, global Internet traffic reached 16,144 GBps. The table provides a view of the historical benchmarks for total Internet traffic.
The Cisco VNI Forecast—Historical Internet Context

Year Global Internet Traffic
1992 100 GB per day
1997 100 GB per hour
2002 100 GBps
2007 2000 GBps
2014 16,144 GBps
2019 51,794GBps

Source: Cisco VNI, 2015

  • Global Devices and Connections Growth


Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

  • Global Business Services

Between 2013 and 2014, the highest YoY growth was in business load balancing services (LBS), with a 41 percent increase: from 68 million users in 2013 to 95 million in 2014. Other significant YoY growth was in desktop videoconferencing (30 percent).

Global Business Services Adoption and Growth


Source: Cisco VNI Service Adoption Forecast, 2014–2019

  • Global IP Traffic by Application Category


Source: Cisco VNI Global IP Traffic Forecast, 2014–2019