UK / EMEA Market Entry Strategy
Many businesses strive to enter the UK market place, one of the most vibrant, innovative, fast-moving and challenging, but attractive markets in EMEA. Finance, insurance, high tech, healthcare, media, retail, manufacturing, pharmaceutical or energy markets are all key growth markets that attract foreign business interest. However go-to-market options, customer behaviour, legal frameworks, compliance and data security or competitors are all key factors to analyse and address for any new market entry to be successful. Too often business are trying to replicate a success story from other countries in the UK and are seeing their enterprises fail simply because the UK market was not researched sufficiently and specific market parameters not considered.
Similarly UK enterprises are looking to sell their products and services in EMEA and are failing to address similar issues and do not consider market variations or differences in language, employment law, channel behaviour or organisational structure in their target markets.
Our Market Entry Strategy – based on learned experience will guide business in their European endeavours and reduce risk, obligations and cost by providing focused analysis and consideration of the chosen target market while ensuring the business identity and strategy is incorporated and fine-tuned to the local market requirements.